Game market intelligence for studios and publishers, covering discovery, Roblox analytics, player retention, monetisation, live operations and portfolio economics.
For studios, publishers and investors
A game is a product, a distribution system and an operating business. This desk follows the signals that decide whether an experience is discovered, retains players and turns sustained demand into durable economics.
How Roblox, Fortnite and other gaming platforms allocate visibility, how launches compound, and where creator distribution changes acquisition economics.
Session quality, cohort retention, return behaviour and live-operations signals that explain why traffic converts into an audience or disappears.
Conversion, virtual goods, creator payouts, portfolio risk and the operating choices behind a sustainable game business.
A measurement architecture for display, video, audio, portals and custom game integrations that keeps delivery, viewable exposure, attention, interaction and business outcomes separate.
·17 min read
Delivery, viewable exposure, attention, interaction and impact are successive claims. A campaign report should never use one as shorthand for the next.
·6 min read
How to turn D1, D7 and D30 cohort charts into product and live-operations decisions by connecting return behavior to onboarding, progression, acquisition and game versions.
·15 min read
Platform dashboards explain player behavior inside an experience. Executive decisions also need campaign context, external distribution, outcomes, cost and uncertainty.
·7 min read
A practical guide to connecting Roblox acquisition, engagement, retention, funnel, economy and outcome data without mistaking a platform dashboard for a complete measurement system.
·16 min read
This week's gaming intelligence brief: Roblox's longer discovery window changes what studios, brands and acquisition teams should optimise after the click.
·7 min read
A buyer's framework for Roblox analytics, player retention, campaign measurement, market intelligence and the data infrastructure required to connect them.
·14 min read
Virtual worlds now carry audiences, programming, attention and social distribution. The measurement system around them was built for placements that disappear when the media spend stops.
·15 min read
A practical launch-window framework for separating delivery, player experience and early retention evidence from the long-term claims that are not ready yet.
·10 min read
Launch media can fill a virtual world once. Only a game loop, persistent progress and a live operating rhythm can make people choose to return.
·9 min read
In a creator platform, the most powerful media unit may be something another person can build with, wear, remix or carry into a different community.
·9 min read
Scarcity matters, but a virtual item's usable supply, utility, demand, liquidity, tradability and platform rules determine what its displayed price can actually mean.
·11 min read
One decisive insight on games, brands, and virtual worlds, every Thursday.
