Analysis
Why Most Branded Worlds Lose Their Audience
Launch media can fill a virtual world once. Only a game loop, persistent progress and a live operating rhythm can make people choose to return.
·9 min read
Game Business & Market Intelligence
Game market intelligence for studios and publishers, covering discovery, Roblox analytics, player retention, monetisation, live operations and portfolio economics.
Page 2 of 2
Analysis
UGC Economies Are the New Distribution Channels
In a creator platform, the most powerful media unit may be something another person can build with, wear, remix or carry into a different community.
·9 min read
Analysis
What Drives Prices in Player Markets
Scarcity matters, but a virtual item's usable supply, utility, demand, liquidity, tradability and platform rules determine what its displayed price can actually mean.
·11 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every month.