Research
Roblox Session Time vs TikTok Views: A Media-Value Model
A game session and a video view are not equivalent exposures. Here is a defensible way to compare their media contribution without flattening either one.
·10 min read
Virtual Economies
Prices, scarcity, liquidity and trust inside player-driven economies, and what makes a virtual item hold or lose its value.
Analysis
The Flywheel of Virtual Value
Player utility creates demand. Demand funds creators. Creator reinvestment improves the world. Virtual value lasts only when the loop closes.
·9 min read
Analysis
What Drives Prices in Player Markets
Scarcity matters, but a virtual item's usable supply, utility, demand, liquidity, tradability and platform rules determine what its displayed price can actually mean.
·11 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.