Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
Creator Economy
The creators who build, stream and sell inside virtual worlds, and the payout systems, incentives and attention markets they operate in.
Research
Beyond Visits: Earned Media Value for Virtual-World Brand Activations
Introducing OMNI-EMV, ROLearn's earned media value framework for virtual worlds, creators, social media and press.
·18 min read
Analysis
UGC Economies Are the New Distribution Channels
In a creator platform, the most powerful media unit may be something another person can build with, wear, remix or carry into a different community.
·9 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.