Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
Gaming Brand Activations
Research on gaming brand activations across Roblox, Fortnite and virtual worlds, including in-game advertising, earned media value, measurement and ROI.
For brand and agency teams
The useful question is not whether a branded world attracted visits. It is whether the activation earned qualified attention, changed what players remembered or did, and produced value that can survive a finance review.
Campaign intelligence
Roblox brand activations, Fortnite integrations and immersive marketing campaigns examined from brief to post-launch performance.
In-game advertising measurement
Reach, active attention, branded interactions, audience overlap, brand lift and earned media value defined before they are compared.
Investment decisions
Frameworks for brand activation ROI, partner evaluation, budget allocation and the evidence a CMO or procurement team should request.
Research
In-Game Advertising Measurement: From Exposure to Outcomes
A measurement architecture for display, video, audio, portals and custom game integrations that keeps delivery, viewable exposure, attention, interaction and business outcomes separate.
·17 min read
Analysis
An In-Game Impression Is Not Attention
Delivery, viewable exposure, attention, interaction and impact are successive claims. A campaign report should never use one as shorthand for the next.
·6 min read
Analysis
What a Roblox Analytics Dashboard Cannot Answer for the Board
Platform dashboards explain player behavior inside an experience. Executive decisions also need campaign context, external distribution, outcomes, cost and uncertainty.
·7 min read
Research
Roblox Analytics: The Decision System Brands and Studios Need
A practical guide to connecting Roblox acquisition, engagement, retention, funnel, economy and outcome data without mistaking a platform dashboard for a complete measurement system.
·16 min read
Analysis
Roblox Brand Activations: What Global Brands Should Measure in 2026
A decision guide to immersive marketing, in-game advertising and the evidence a brand or agency should demand before calling a Roblox campaign successful.
·11 min read
Research
Beyond Visits: Earned Media Value for Virtual-World Brand Activations
Introducing OMNI-EMV, ROLearn's earned media value framework for virtual worlds, creators, social media and press.
·18 min read
Research
Brand Activation Measurement: How to Measure a Virtual-World Campaign
A practical brand activation measurement system for reach, attention, engagement, brand impact and business value across the player journey.
·18 min read
Research
Roblox Session Time vs TikTok Views: A Media-Value Model
A game session and a video view are not equivalent exposures. Here is a defensible way to compare their media contribution without flattening either one.
·10 min read
Data Brief
The First 14 Days of a Virtual-World Launch: What Teams Can Actually Know
A practical launch-window framework for separating delivery, player experience and early retention evidence from the long-term claims that are not ready yet.
·10 min read
Analysis
Why Most Branded Worlds Lose Their Audience
Launch media can fill a virtual world once. Only a game loop, persistent progress and a live operating rhythm can make people choose to return.
·9 min read
Analysis
From Impressions to Influence: Measuring Brand Impact in Games
Reach tells you that a crowd arrived. Influence requires evidence that exposure changed memory, preference or behavior.
·9 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.