Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
Analysis
Interpretation of data we or others published, arguing toward a conclusion a practitioner can act on.
Analysis
An In-Game Impression Is Not Attention
Delivery, viewable exposure, attention, interaction and impact are successive claims. A campaign report should never use one as shorthand for the next.
·6 min read
Analysis
What a Roblox Analytics Dashboard Cannot Answer for the Board
Platform dashboards explain player behavior inside an experience. Executive decisions also need campaign context, external distribution, outcomes, cost and uncertainty.
·7 min read
Analysis
Roblox Brand Activations: What Global Brands Should Measure in 2026
A decision guide to immersive marketing, in-game advertising and the evidence a brand or agency should demand before calling a Roblox campaign successful.
·11 min read
Analysis
Games Are Becoming Media Channels. Brands Still Measure Them Like Campaigns.
Virtual worlds now carry audiences, programming, attention and social distribution. The measurement system around them was built for placements that disappear when the media spend stops.
·15 min read
Analysis
Why Most Branded Worlds Lose Their Audience
Launch media can fill a virtual world once. Only a game loop, persistent progress and a live operating rhythm can make people choose to return.
·9 min read
Analysis
From Impressions to Influence: Measuring Brand Impact in Games
Reach tells you that a crowd arrived. Influence requires evidence that exposure changed memory, preference or behavior.
·9 min read
Analysis
UGC Economies Are the New Distribution Channels
In a creator platform, the most powerful media unit may be something another person can build with, wear, remix or carry into a different community.
·9 min read
Analysis
The Flywheel of Virtual Value
Player utility creates demand. Demand funds creators. Creator reinvestment improves the world. Virtual value lasts only when the loop closes.
·9 min read
Analysis
What Drives Prices in Player Markets
Scarcity matters, but a virtual item's usable supply, utility, demand, liquidity, tradability and platform rules determine what its displayed price can actually mean.
·11 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.