Downloadable evidence standards and maintained directories of first-party platform documentation used in ROLearn research. Each resource is versioned, dated and built to make brand activation measurement easier to inspect, cite and reproduce.
An 18-control disclosure checklist for auditing earned media value claims across virtual worlds, social media, creators and press without exposing proprietary model coefficients.
Version 1.0 · 18 audit controls · 4 downloads
A maintained directory of primary sources for measuring player behavior, gaming advertising, attention, outcomes and cross-media reach across virtual-world campaigns.
1 reviewed edition · 8 primary sources
One decisive insight on games, brands, and virtual worlds, every Thursday.
