Virtual-World Measurement Sources Directory
A maintained directory of primary sources for measuring player behavior, gaming advertising, attention, outcomes and cross-media reach across virtual-world campaigns.
Sources reviewed August 12, 2026 · Source: Official documentation linked in each row
| Primary source | Coverage | Access | Use |
|---|---|---|---|
| Roblox Creator Analytics | Acquisition, engagement, retention and monetization | Creator Hub; experience permissions required | In-world player and cohort behavior |
| Roblox Analytics Query API | Aggregated experience metrics and dimensions | Authenticated Open Cloud API; Beta | Reproducible metric extraction and analysis |
| Fortnite Project Analytics | Audience, gameplay, engagement, satisfaction and retention | Creator Portal; Owner, Administrator or Publisher role | Island discovery and player behavior |
| IAB Gaming Measurement Framework | Display, video, audio and custom gaming formats | Public PDF | Campaign requirements and reporting language |
| IAB and MRC Attention Guidelines | Attention signals, methods and validation | Public guidelines and playbook | Attention measurement design |
| MRC Outcomes and Data Quality Standards | Data quality and outcome attribution | Public PDF | Outcome and causal-claim controls |
| WFA Halo Framework | Privacy-aware cross-media reach and frequency | Public framework and open-source code | Audience reconciliation and deduplication architecture |
| AMEC Integrated Evaluation Framework | Objectives, outputs, out-takes, outcomes and impact | Free, non-proprietary framework | Communications planning and evaluation |
How this resource is maintained
An entry must be a current primary standard, framework or first-party platform document that defines evidence used in virtual-world campaign measurement. ROLearn reviews the source scope, access requirements and appropriate use, then records material changes in a dated edition. Entries are not scored or ranked because they serve different measurement layers and are not substitutes for one another.
Read the full research methodology. To report an outdated control, source or access description, email [email protected].
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