Data Brief
Roblox Discovery Is a Retention Problem Before It Is a Traffic Problem
This week's gaming intelligence brief: Roblox's longer discovery window changes what studios, brands and acquisition teams should optimise after the click.
·7 min read
Data Briefs
One chart, one finding, five minutes. The smallest publishable unit of original data.
Every piece in this section states its research question, data source, sample size, collection period, method and limitations.
Data Brief
The First 14 Days of a Virtual-World Launch: What Teams Can Actually Know
A practical launch-window framework for separating delivery, player experience and early retention evidence from the long-term claims that are not ready yet.
·10 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.