OMNI-EMV earned media value framework
A public measurement architecture for attributable attention across virtual worlds, social media, creators and press. Proprietary coefficients and the executable formula are not published.
Evidence and expert context for reporting on games as media
ROLearn Intelligence publishes gaming market research for brand, agency and studio leaders. Journalists, analysts, researchers and conference producers may cite the work with attribution and a link, or request comment from founder Tu Dang.
Publication boilerplate
ROLearn Intelligence is the research publication of ROLearn. It examines how games become media channels, businesses and virtual economies, with a focus on Roblox analytics, player retention, in-game advertising and brand activation measurement. Research states its question, evidence base, collection window, method and limitations.
Expert topics
- Earned media value and OMNI-EMV
- Roblox and Fortnite brand activations
- Gaming analytics platforms
- Player retention and live operations
- In-game advertising measurement
- Virtual economies and creator markets
Citation-ready research
Earned Media Value Evidence Standard v1.0
An 18-control, pass-or-disclose checklist with CSV, JSON, BibTeX and RIS downloads.
Brand activation measurement playbook
A five-layer system connecting qualified reach, attention, engagement, brand impact and business value.
Roblox analytics decision system
A practical architecture for acquisition, session quality, retention, monetization and external campaign evidence.
Citation guidance
Attribute the author, page title, ROLearn Intelligence, publication date and canonical URL. Preserve labels such as illustrative, estimated and modeled. OMNI-EMV is a media-equivalence framework; do not describe its output as revenue, profit, audited ROI or verified brand lift.
Read the editorial standards, research methodology and corrections policy before using a finding outside its stated scope.
Response standard
Send the outlet or organization, deadline, topic, intended format and the claim you want checked. If ROLearn cannot support a claim from the available evidence, the response will say so. Corrections to published work go to [email protected].
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.