Analysis
From Impressions to Influence: Measuring Brand Impact in Games
Reach tells you that a crowd arrived. Influence requires evidence that exposure changed memory, preference or behavior.
·9 min read
Gaming Brand Activations
Research on gaming brand activations across Roblox, Fortnite and virtual worlds, including in-game advertising, earned media value, measurement and ROI.
Page 2 of 2
Report
Virtual-World Activation Measurement Readiness Index 2026
ROLearn's five-dimension assessment framework for determining whether a Roblox, Fortnite or virtual-world campaign has evidence strong enough to support reporting, comparison and budget decisions.
·14 min read
Report
Measuring Attention, Not Traffic in Virtual Worlds
A defensible measurement architecture for turning Roblox analytics, Fortnite engagement signals and brand-lift evidence into decisions without pretending visits equal impact.
·15 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every month.