Topics
Five standing questions. Everything published here belongs to at least one of them, which is what keeps a research archive navigable after a hundred pieces.
Gaming Brand Activations
14 piecesResearch on gaming brand activations across Roblox, Fortnite and virtual worlds, including in-game advertising, earned media value, measurement and ROI.
All gaming brand activations →Game Business & Market Intelligence
12 piecesGame market intelligence for studios and publishers, covering discovery, Roblox analytics, player retention, monetisation, live operations and portfolio economics.
In-Game Advertising Measurement: From Exposure to Outcomes
An In-Game Impression Is Not Attention
Player Retention Analytics for Roblox and Live Games
Virtual Economies
3 piecesPrices, scarcity, liquidity and trust inside player-driven economies, and what makes a virtual item hold or lose its value.
Creator Economy
3 piecesThe creators who build, stream and sell inside virtual worlds, and the payout systems, incentives and attention markets they operate in.
Platforms
6 piecesRoblox, Fortnite, Steam and the platforms after them: policy changes, distribution mechanics, and the rules that decide who reaches an audience.
In-Game Advertising Measurement: From Exposure to Outcomes
Player Retention Analytics for Roblox and Live Games
What a Roblox Analytics Dashboard Cannot Answer for the Board
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.