Topics
Five standing questions. Everything published here belongs to at least one of them, which is what keeps a research archive navigable after a hundred pieces.
Gaming Brand Activations
15 piecesResearch on gaming brand activations across Roblox, Fortnite and virtual worlds, including in-game advertising, earned media value, measurement and ROI.
Before You Trust an Earned Media Value Number, Ask These Seven Questions
In-Game Advertising Measurement: From Exposure to Outcomes
Game Business & Market Intelligence
15 piecesGame market intelligence for studios and publishers, covering discovery, Roblox analytics, player retention, monetisation, live operations and portfolio economics.
How Accurate Are Roblox CCU Forecasts? A Backtest of 2,002 Experiences
Can You Measure a Competitor's Retention on Roblox? What Public Data Can and Cannot Show
Roblox Genre CCU Benchmarks 2026: What Normal Looks Like by Genre and Age
Virtual Economies
3 piecesPrices, scarcity, liquidity and trust inside player-driven economies, and what makes a virtual item hold or lose its value.
Creator Economy
3 piecesThe creators who build, stream and sell inside virtual worlds, and the payout systems, incentives and attention markets they operate in.
Platforms
10 piecesRoblox, Fortnite, Steam and the platforms after them: policy changes, distribution mechanics, and the rules that decide who reaches an audience.
What Can You Measure on Roblox, and Who Can See It? A Data-Access Matrix
How Accurate Are Roblox CCU Forecasts? A Backtest of 2,002 Experiences
Can You Measure a Competitor's Retention on Roblox? What Public Data Can and Cannot Show
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every month.