Research
Beyond Visits: Earned Media Value for Virtual-World Brand Activations
Introducing OMNI-EMV, ROLearn's earned media value framework for virtual worlds, creators, social media and press.
·18 min read
measurement
Everything published on measurement.
Analysis
Games Are Becoming Media Channels. Brands Still Measure Them Like Campaigns.
Virtual worlds now carry audiences, programming, attention and social distribution. The measurement system around them was built for placements that disappear when the media spend stops.
·15 min read
Research
Brand Activation Measurement: How to Measure a Virtual-World Campaign
A practical brand activation measurement system for reach, attention, engagement, brand impact and business value across the player journey.
·18 min read
Research
Roblox Session Time vs TikTok Views: A Media-Value Model
A game session and a video view are not equivalent exposures. Here is a defensible way to compare their media contribution without flattening either one.
·10 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.