Research
Player Retention Analytics for Roblox and Live Games
How to turn D1, D7 and D30 cohort charts into product and live-operations decisions by connecting return behavior to onboarding, progression, acquisition and game versions.
·15 min read
live operations
Everything published on live operations.
Research
Roblox Analytics: The Decision System Brands and Studios Need
A practical guide to connecting Roblox acquisition, engagement, retention, funnel, economy and outcome data without mistaking a platform dashboard for a complete measurement system.
·16 min read
Analysis
Games Are Becoming Media Channels. Brands Still Measure Them Like Campaigns.
Virtual worlds now carry audiences, programming, attention and social distribution. The measurement system around them was built for placements that disappear when the media spend stops.
·15 min read
Analysis
Why Most Branded Worlds Lose Their Audience
Launch media can fill a virtual world once. Only a game loop, persistent progress and a live operating rhythm can make people choose to return.
·9 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.