Analysis
An In-Game Impression Is Not Attention
Delivery, viewable exposure, attention, interaction and impact are successive claims. A campaign report should never use one as shorthand for the next.
·6 min read
in-game advertising
Everything published on in-game advertising.
Analysis
Roblox Brand Activations: What Global Brands Should Measure in 2026
A decision guide to immersive marketing, in-game advertising and the evidence a brand or agency should demand before calling a Roblox campaign successful.
·11 min read
Report
Measuring Attention, Not Traffic in Virtual Worlds
A defensible measurement architecture for turning Roblox analytics, Fortnite engagement signals and brand-lift evidence into decisions without pretending visits equal impact.
·15 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.