Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
earned media value
Everything published on earned media value.
Research
Beyond Visits: Earned Media Value for Virtual-World Brand Activations
Introducing OMNI-EMV, ROLearn's earned media value framework for virtual worlds, creators, social media and press.
·18 min read
Report
Virtual-World Activation Measurement Readiness Index 2026
ROLearn's five-dimension assessment framework for determining whether a Roblox, Fortnite or virtual-world campaign has evidence strong enough to support reporting, comparison and budget decisions.
·14 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.