Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
brand activation measurement
Everything published on brand activation measurement.
Analysis
What a Roblox Analytics Dashboard Cannot Answer for the Board
Platform dashboards explain player behavior inside an experience. Executive decisions also need campaign context, external distribution, outcomes, cost and uncertainty.
·7 min read
Report
Measuring Attention, Not Traffic in Virtual Worlds
A defensible measurement architecture for turning Roblox analytics, Fortnite engagement signals and brand-lift evidence into decisions without pretending visits equal impact.
·15 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.