Analysis
Before You Trust an Earned Media Value Number, Ask These Seven Questions
A buyer-side test for deciding whether an EMV report is decision-ready, merely directional or too opaque to use.
·7 min read
OMNI-EMV
Everything published on OMNI-EMV.
Research
Beyond Visits: Earned Media Value for Virtual-World Brand Activations
Introducing OMNI-EMV, ROLearn's earned media value framework for virtual worlds, creators, social media and press.
·18 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.