Research
Brand Activation Measurement: How to Measure a Virtual-World Campaign
A practical brand activation measurement system for reach, attention, engagement, brand impact and business value across the player journey.
·18 min read
incrementality
Everything published on incrementality.
Analysis
From Impressions to Influence: Measuring Brand Impact in Games
Reach tells you that a crowd arrived. Influence requires evidence that exposure changed memory, preference or behavior.
·9 min read
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.