Tag

ad viewability

Everything published on ad viewability.

In-Game Advertising Measurement: From Exposure to Outcomes

A measurement architecture for display, video, audio, portals and custom game integrations that keeps delivery, viewable exposure, attention, interaction and business outcomes separate.

Aug 12, 2026·17 min read

Analysis

An In-Game Impression Is Not Attention

Delivery, viewable exposure, attention, interaction and impact are successive claims. A campaign report should never use one as shorthand for the next.

Aug 12, 2026·6 min read

The Virtual Economy Brief

One decisive insight on games, brands, and virtual worlds, every month.